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Target the right audienceįacebook is all about targeting, which is why Blueprint offers 11 courses on how to hone in on your target market with Facebook tools. The three advanced buying courses focus on Facebook and TV, and reach and frequency campaigns. This beginner and intermediate range category covers everything from Billing, Payments and Tax Information to an Ad Auction and Delivery Overview. Ad Policies for Content, Creative, and Targeting.Promoting Your Business From Your Facebook Page.The Blueprint catalog offers a range of beginner and intermediate courses across the following categories: Get started with Facebookįor newbies to Facebook marketing there are 13 beginner classes to help you get started. Courses can be particularly helpful if you’re looking to master a specific skill or achieve an objective, from generating leads to promoting an app.Ĭourses are updated regularly, especially when new features are rolled out. All you need is a Facebook log-in to start learning.įacebook Blueprint is a handy way for digital marketers to stay on top of Facebook’s evolving portfolio of tools and ad formats. Most of them can be taken in 15-50 minutes. What is Facebook Blueprint?įacebook Blueprint is a free online training program for advertising on Facebook and Instagram. Find out how to reach the right customers, lower your cost-per-click, and more. Bonus: Download a free guide that shows you how to save time and money on your Facebook ads.